Quality, Compliance & Attribution

Use this guide to keep WhatsApp campaigns sendable, measurable, and tied back to the right template, contact segment, and broadcast run.

Quality Signals to Watch

• Delivery rate: low delivery can point to invalid numbers, blocked users, template issues, or account limits.
• Read rate: compare message relevance, timing, and audience fit across campaigns.
• Failure count: inspect failed recipients before repeating the same audience upload.
• Template status: send only approved templates and avoid paused, rejected, or disabled versions.
• Opt-outs and negative replies: use inbox review and contact segments to keep future sends relevant.

Compliance Checklist Before a Broadcast

• Use a template category that matches the message purpose.
• Send to contacts that expect this message from your business.
• Confirm personalization fields are populated so contacts do not receive blank variables.
• Use clear, accurate copy in the template body and button text.
• Avoid using outdated template content for active campaigns.
• For product or catalog messages, confirm the product is eligible through Product Meta Sync.

Attribution in Socialone

• Broadcast: the campaign run that sent the message.
• Template: the approved content used for the send.
• Contact: the recipient record and its available fields, tags, or segment membership.
• Delivery event: sent, delivered, read, failed, or other provider state when available.
• Conversation: replies and follow-up handling inside the unified inbox.

How to Investigate a Weak Campaign

1. Open the broadcast results and compare sent, delivered, read, and failed counts.
2. Check the template, category, and approved content used for the send.
3. Review the audience source, filters, and contact field completeness.
4. Open related inbox conversations to understand reply quality and objections.
5. Use A/B Testing for future variants when copy, offer, or timing is uncertain.

Related Docs

• Broadcasts Overview
• Broadcast A/B Testing
• Conversation Analytics