Platform-Specific Posting Guidelines

Each social platform has its own content rules, audience behaviors, and formatting requirements. Socialone helps you tailor your content per platform. Here are the key guidelines to follow:

Overview links: Documentation Home · Settings Overview

Where to Find This

• Posts in the sidebar, then Create Post or Schedule.

Settings Quick Map

• Settings → Platforms: connect posting accounts.
• Settings → SIA Context: brand tone and guidance.
• Settings Overview

Facebook

• Use engaging captions with emojis and questions.
• Avoid using more than 2 hashtags.
• Preferred image size: 1200 x 630 px.

Instagram

• Use visually appealing images and short videos (Reels).
• Include relevant hashtags for reach.
• Recommended aspect ratio: 4:5 for posts, 9:16 for Reels.

Google My Business

• Use high-quality, clear images relevant to your business.
• Keep text short, clear, and informative.
• Recommended image size: 1200 x 900 pixels (4:3 ratio).
• Avoid too much text on images — focus on what’s important.
• Make sure your post is accurate, up-to-date, and follows Google’s content policies.

LinkedIn

• Maintain a professional tone with industry-relevant insights.
• Use 3-5 hashtags for better visibility.
• Avoid using emojis excessively.

YouTube

• For YouTube regular videos - Aspect Ratio: 16:9 (standard landscape) and Resolution: 1920 x 1080 (Full HD).
• For YouTube Shorts - Aspect Ratio: 9:16 (vertical) and Resolution: 1080 x 1920.
• Currently, Socialone supports uploading YouTube videos with a maximum size of 20 MB.

WhatsApp Business

• Keep messages short, clear, and personal.
• Use personalization tags from Socialone for dynamic content.
• Avoid sending unsolicited promotional content to prevent blocking.

Need Help?

Check the FAQs or contact our support team.

Next Steps

• AI Post Generation with Sia
• Posts & Calendar