Personalization & Variables

Templates use numbered placeholders like {{1}}, {{2}}to personalize messages. In Socialone, you map each variable to a contact field or a static value before sending a broadcast.

Overview links: Documentation Home · Settings Overview

Where to Find This

• This appears during Broadcast setup when a template has variables.

Settings Quick Map

• Settings → Contact Custom Fields: define extra contact fields used in mapping.
• Settings Overview

Variable Basics

• Variables are usually placed in the template body.
• Numbering is positional: {{1}} maps to variable 1, {{2}} to variable 2.
• Every variable must be mapped before sending.

Mapping Options

Contacts Mapping (Filter Contacts)

1. Choose recipients using Filter Contacts.
2. Click Check Selection to preview recipients.
3. Map each variable to a Contact Field or Static Value.
4. Proceed to send or schedule.

Where Contact Fields Come From

• Standard fields: name, email, phone, city, state, etc.
• Custom fields are defined in Settings → Custom Fields.

CSV Mapping

• CSV requires name, country_code, phone_number.
• Add columns 1, 2, 3 to match variables.

Tips

• Double‑check variable order before sending.
• Templates without variables skip the mapping step.
• Use static values for shared info like offers or dates.

Next Steps

• Contacts
• Broadcasts Overview
• Template Setup

Common Blockers & Fixes

• Next button disabled: map every variable or remove unused variables from the template.
• Contact field missing: update contact schema or choose a static value.
• CSV variables not filling: add numbered columns 1, 2, 3 matching your template placeholders.