Consistent social posting breaks down when approval chains are slow, informal, or spread across emails and chat threads. Post Agent fixes this by routing every draft through a single WhatsApp number — one channel, one decision.
Direct answer: Post Agent drafts social posts from a content plan and sends each draft to one WhatsApp approval number. The post only publishes after the approver replies with approval — rejections and regeneration requests are also handled in the same chat.
Core modules: Post Agent and Content Studio.
What problem does Post Agent solve?
Most teams with a content calendar still lose time on the approval step. The draft is done, the schedule is set — but the post waits on a reply that comes too late, or goes out without a final check.
Post Agent connects the draft directly to the decision. The approver gets the post in WhatsApp, reviews it, and responds. That's it.
How does the approval flow work?
- Post Agent picks up scheduled posts from the content plan
- Each draft is sent as a WhatsApp message to the configured approval number
- The approver sees the draft with context — platform, publish time, caption
- They reply to approve, reject, or ask for a regeneration
- Approved posts publish at the scheduled time. Rejected posts are skipped. Regenerated posts come back as a new draft for review.
The loop stays inside WhatsApp — no app login required for the approver.
What can you configure?
| Setting | What it controls |
|---|---|
| Approval number | The WhatsApp number that receives draft messages |
| Frequency | How often Post Agent proposes new drafts (daily, weekly, etc.) |
| Accounts | Which connected social accounts Post Agent can post to |
| Look-ahead window | How far ahead Post Agent plans drafts |
| Approval expiry | How long a draft can wait before being skipped |
For the full setup walkthrough, see Post Agent Setup.
What types of posts does Post Agent draft?
Post Agent uses your SIA context — brand tone, industry, topics — to generate captions and select content types. Drafts can include:
- Text captions with hashtags
- Posts tied to calendar events or planned topics
- Promotions and announcements based on your content schedule
SIA generates the draft. The approver keeps the final decision. That split keeps the volume up and the quality controlled.
Who is the approver?
The approver is whoever holds the configured WhatsApp number — typically a brand manager, founder, or content lead. The number is set once in Post Agent settings. All draft messages go there.
One number keeps the approval chain clean. There is no group review, no threading, no context loss.
What happens if the approver doesn't respond in time?
If the approval expiry window passes without a response, Post Agent skips that draft and moves to the next scheduled item. Skipped drafts are logged so you can review what was missed.
This prevents posts from publishing without approval — even if the approver is unavailable.
How do you handle regeneration?
If the approver isn't happy with the draft, they can request a regeneration directly in the WhatsApp conversation. SIA generates a new version and sends it back for review. The cycle repeats until the post is approved or rejected.
See Post Agent Approvals for the full reply options.
Is Post Agent right for your team?
Post Agent works well when:
- One person needs final say before posts go live
- Your team produces a high volume of content but still needs a review step
- You want scheduling consistency without giving up editorial control
It is less useful when:
- Posts require multi-person sign-off
- Your content is entirely ad hoc with no advance planning
- The approver does not use WhatsApp regularly
Common setup mistakes to avoid
- Setting the look-ahead window too far — drafts feel disconnected from what's current
- Using a shared WhatsApp number with heavy traffic — approval messages get buried
- Skipping SIA context setup — draft quality suffers without brand tone and topic guidance
Quick start checklist
- Connect your social accounts in Settings
- Configure SIA context (brand tone, topics, industry)
- Open Post Agent settings and set your approval number
- Set frequency, accounts, look-ahead window, and approval expiry
- Trigger your first draft and test the approval flow
Start here:
Relevant links
Ready to set it up?
Configure your approval number, set a weekly frequency, and let Post Agent send your first draft. One test run will show you exactly how the loop works.