WhatsApp Flows let you collect structured input inside WhatsApp without back‑and‑forth. In Socialone, you create a form, publish it as a Flow, connect it to a template button, and then send it via broadcasts or workflows.
Direct answer: WhatsApp Flows in Socialone let you turn a form into a WhatsApp experience, attach it to a template, and send it via broadcasts or workflows to collect feedback or enquiries.
These map to the core modules: WhatsApp Campaigns, Automation Studio, and Unified Inbox.
What are WhatsApp Flows in Socialone?
Flows are form‑based experiences that open inside WhatsApp. They are ideal when you need structured details before a human follow‑up.
Common Flow use cases:
- Feedback after a visit
- Enquiry intake before a team reply
- Preferences for services or offers
What makes a Flow effective?
A good Flow is short and focused. Ask for only the fields you will act on.
Best practices:
- Keep to 3 to 5 fields
- Use clear labels and short prompts
- Avoid mixing feedback and promotion in one Flow
How do you set up a WhatsApp Flow?
Docs to start: WhatsApp Flow Forms, Template Flow Builder, and Agents and Workflows.
- Create a form and publish it to WhatsApp.
- Connect the Flow to a WhatsApp template button.
- Send it in broadcasts or trigger it via workflows.
How do Flows connect to workflows?
Flows can be triggered based on events (rating, comment, ticket) and routed into your unified inbox for follow‑up.
For example, you can:
- Send a Flow after a review is posted
- Trigger a Flow after a campaign reply
- Route responses to the right team automatically
What should your first Flow look like?
Start with a feedback Flow or a basic enquiry intake. Keep it clear and short.
Example fields:
- Reason for contact
- Preferred response time window
- Any specific request details
How do you measure Flow performance?
Track a few simple metrics:
- Completion rate
- Drop‑off point
- Number of qualified replies
If completion drops, shorten the Flow or remove a field.
What results can you expect?
- Faster feedback collection
- Cleaner enquiry intake
- Less manual follow‑up
Common mistakes to avoid
- Making the Flow too long
- Using unclear field labels
- Sending the Flow without context
Relevant links
Ready to start?
Start with one Flow and connect it to a template. You will see the impact immediately.
